Tourism research and marketing experts who make your (business) life easy
MyTravelResearch.com is an insights and consulting company established and run by Bronwyn White and Carolyn Childs. We set the company up in 2011 because we saw that tourism businesses and destinations were often confused or overwhelmed by research and struggled to apply it to their businesses. But when presented in the right way, in an actionable business context, our clients see that research can be easily operationalised. We have seen many success stories.
Our company conducts custom bespoke travel research, strategy and marketing consulting – and our clients love what we do. But through our pioneering travel trends and research membership hub and crowd-sourced Insights to Action products like our Visiting Friends and Relatives Research, we provide cost effective, ‘always on’ insight and marketing advice to support your business.
Bronwyn has 25 years experience in the travel and tourism industry in the areas of market research, sales and marketing. Her extensive career began with Qantas Airways, where she worked her way through many facets of the most recognised and respected brand in Australia, in areas such as market research and consumer insights, wholesale, retail, group sales, freight and marketing. She has also worked at Tourism NSW as a Regional Marketing Manager.
In her consultancy life, Bronwyn has experience in a wide range of travel and tourism services, including: Market research / insights, strategic and tactical marketing consultancy and executive officer services for regional tourism organisations. Bronwyn has had a wide range of clientele from the Qantas Board, Regional Tourism Organisations to small bed and breakfasts.
In addition to market research and marketing services, Bronwyn loves to help the tourism sector make the most of the online and digital resources. She does this by showing small to medium businesses the power of having an online presence. She also runs a well respected seniors travel blog, http://www.newyoungtravel.com.au. This site was a finalist at the Travelmole Web Innovation awards – only to be beaten by V Australia. She is guest writer for a variety of travel and senior magazines.
Bronwyn is also the published author of Seniors Travel Tips, a global travel guide for seniors.
Carolyn has spent more than 25 years’ helping businesses achieve their goals by using research and other evidence to guide strategy and planning – mainly in the aviation, travel and tourism fields. She has worked in more than 35 countries on every inhabited continent and brings a detailed understanding of customers and how to connect with them. As well as running her own businesses, she has worked for organisations such as the International Air Transport Association, TNS (the world’s largest custom research company) and the Travel Research Centre. Her clients include blue chip names across the industry including Aer Rianta, Tourism Australia, TurEspana (Spanish national tourism organisation), Air New Zealand, Qantas and Emirates.
Her passion is making a difference and she does this by making research accessible and business focused. With Bronwyn White, she co-created Domesticate™ (now owned by TNS) – one of the industry’s most respected sources of strategic direction for the Australian domestic tourism market.
She set up MyTravelResearch.com with Bronwyn in 2011 to help fulfill this passion by making the tools, approaches and insights accessible to everyone.
Carolyn is a regular speaker at conferences. She is currently President of the Asia Pacific Chapter of the Travel and Tourism Research Association, is a Certified Member of the Market Research Society and has sat on the UNWTO Panel of Tourism Experts.